Sales Executive - Modern Trade

ROLE AND CONTEXT OBJECTIVES:

Responsible for driving sustainable category, customer, and sales growth across Modern Trade retail chains.

QUALIFICATIONS

Bachelor's degree in Business, marketing, or related field.

Proficient in MS Office. Knowledge of sales tools.

Strong communication, negotiation, and • relationship-building skills Adaptable and effective in fast-paced environments.

EXPERIENCE

2-5 years' experience in FMCG Sales, Modern Trade, or Category Management.

Proven ability to turn insights into initiatives that drive measurable growth.

Modern Trade experience with strong sales and category analytics skills.

KEY SKILLS & COMPETENCIES:

Internal/External Co-operation:

Strong commercial & analytical mind-set Category & Modern Trade expertise

Sales, data & ROI analysis

Insight-driven growth execution Strong stakeholder & project management skills Reports To

Modern trade manager

KEY OUTPUTS / TASKS

Develop and execute category growth strategies across Modern Trade.

Identify opportunities across assortment, distribution, pricing, promotions, visibility, and listings.

Analyse sales, SKU, retailer, category, and competitor performance

Lead category initiatives from idea to implementation and review.

Develop and scale initiatives that drive incremental sales and growth.

Collaborate with cross-functional teams and retail partners on execution.

Optimize assortment, SKU productivity, distribution, and promotions.

Support category plans, Perfect Store standards, planograms, and execution.

Track category KPIs, ROI, promotions, distribution, and rate of sale.

Deliver monthly and quarterly category reviews with key recommendations.

Build strong relationships with key Modern Trade customers.

Analyse shopper insights to identify category opportunities.

Develop business cases and assess commercial impact.

Monitor market trends, competitors, and emerging risks.

Drive action plans and governance for continuous improvement.