Retail Marketing Supervisor

ROLE PURPOSE

The Retail Marketing Supervisor is responsible for the day-to-day marketing execution of MICASSO Tile Plaza, with the primary objective of increasing customer traffic, engagement, qualified leads and sales opportunities.

The role owns the Plaza marketing calendar and ensures campaigns, events, partnerships, CRM activities, digital communication and customer engagement initiatives are properly planned, executed, tracked and improved.

This is a hands-on execution and coordination role. The successful candidate should be able to take an agreed marketing objective and independently turn it into action without requiring constant supervision.

KEY RESPONSIBILITIES

Retail & Showroom Marketing

Manage day-to-day marketing activities for MICASSO Tile Plaza.

Develop initiatives that give customers compelling reasons to visit the showroom.

Support positioning of the Plaza as a premium destination for tiles, surfaces and interior design solutions.

Identify opportunities to improve customer engagement within the showroom.

Coordinate in-showroom promotions, product displays and customer-facing marketing activities.

Campaign Management

Plan and execute Plaza marketing campaigns from concept to completion.

Translate marketing objectives into clear activities, timelines and deliverables.

Coordinate campaign creatives, suppliers, Sales and Customer Service teams.

Ensure campaigns have clear target audiences, calls-to-action and measurable objectives.

Conduct post-campaign evaluations to determine performance and lessons.

Management of Tasks flow:

Objective → Audience → Plan → Execution → Leads → Results → Learning

Lead Generation & Conversion Support

Ensure Plaza marketing activities generate measurable business opportunities.

Develop activities that increase showroom visits, consultations and enquiries.

Track leads generated from campaigns, events, digital platforms and partnerships.

Work closely with Sales to ensure marketing-generated leads are followed up.

Monitor customer progression through:

Awareness → Showroom Visit → Consultation → Quotation → Sale → Follow-up

Events & Customer Activations

Plan and coordinate Plaza events and activations.

Manage initiatives such as:

MICASSO Artisans Connect

Designer and architect engagements

Product launches

Workshops

Customer events

Showroom consultation activities

Coordinate invitations, suppliers, materials, guest communication and event logistics.

Capture leads and evaluate results after every activation.

CRM & Database Marketing

Maintain and segment the Plaza customer and professional database.

Develop targeted WhatsApp, SMS and other CRM campaigns.

Create follow-up communication for enquiries, showroom visitors and event attendees.

Segment customers based on interests, customer type, project requirements and stage in the buying journey.

Track response and conversion from database marketing activities.

Partnership Development

Identify and coordinate mutually beneficial partnerships with:

Interior designers

Architects

Contractors

Property developers

Real estate businesses

Lifestyle brands

Complementary home and interior businesses

Develop activities that generate referrals, customer traffic, leads and increased brand visibility.

Digital Marketing & Content Coordination

Support organic and paid digital campaigns for MICASSO Tile Plaza.

Prepare monthly content and activity plans.

Brief designers, photographers, videographers and agencies where required.

Ensure content supports business objectives rather than communication alone.

Monitor campaign performance and recommend improvements.

Ensure new products, showroom experiences, promotions and customer solutions are consistently communicated.

Customer Experience

Identify opportunities to make the MICASSO Tile Plaza customer experience more engaging.

Support development of customer consultation experiences, product discovery activities and showroom engagement.

Work with Sales, Customer Service and the Interior Designer to improve customer touchpoints.

Collect customer feedback and recommend improvements.

Competitor & Market Intelligence

Regularly monitor competitor showrooms, promotions, campaigns, events and digital communication.

Track relevant trends within tiles, interiors, property and home improvement.

Identify opportunities or threats and recommend appropriate marketing responses.

Maintain simple competitor intelligence reports for management.

Planning, Reporting & Performance Tracking

Prepare and maintain a monthly Plaza marketing calendar covering:

Campaigns | Events | Digital | CRM | Partnerships | Product Launches | Customer Activities

Produce concise performance reports showing:

Activity → Investment → Leads → Visits → Quotations → Sales → Learning

Monitor agreed marketing KPIs and identify areas requiring improvement.

Coordination & Leadership

Coordinate creative agencies, suppliers and other marketing service providers.

Work closely with Plaza Sales, Customer Service and Interior Design teams.

Ensure marketing activities are completed according to agreed timelines and standards.

Follow up proactively rather than waiting for the Marketing Manager to drive every activity.

Identify problems early and propose solutions.

REQUIRED QUALIFICATIONS

Education

Bachelor's Degree or Diploma in Marketing, Business Administration, Communications, Retail Marketing or related field.

Additional certification in Digital Marketing, CRM, Events or Project Management is an advantage.

Experience

3–5 years' experience in marketing, preferably within retail, interiors, building materials, property, lifestyle, furniture, home improvement, FMCG or another customer-facing business.

Demonstrated experience independently executing marketing campaigns.

Experience coordinating events, activations or customer engagement activities.

Experience working with sales teams and supporting lead generation.

Experience managing suppliers, agencies or creative teams.

Experience with CRM/database marketing is an advantage.

REQUIRED SKILLS & COMPETENCIES

The ideal candidate should demonstrate:

Commercial Thinking

Understands that marketing must ultimately contribute to enquiries, customer visits, quotations and sales.

Strong Execution Ability

Can independently move from an idea or objective to a completed activity.

Planning & Organization

Can manage several campaigns, suppliers, deadlines and events simultaneously.

Initiative

Identifies opportunities and solutions before being asked.

Customer Understanding

Understands how customers move from awareness and interest to purchase.

Communication Skills

Can communicate clearly with customers, partners, suppliers and internal teams.

Digital Marketing Knowledge

Understands social media, paid campaigns, CRM, WhatsApp marketing and basic performance measurement.

Event Coordination

Can independently coordinate customer events and activations.

Analytical Ability

Can interpret simple campaign and sales data and identify what is working.

Partnership Development

Confident engaging architects, designers, developers and other external partners.

Leadership & Coordination

Can drive suppliers and internal teams to complete agreed actions without constant management intervention.