Product Marketing Officer

ROLE PURPOSE

The Product Marketing Officer (PMO) is responsible for coordinating MICASSO's new product introduction process and showroom excellence programme across the distributor network.

The role ensures that every new product moves smoothly from development → launch preparation → distributor rollout → display → market feedback, while ensuring MICASSO showrooms consistently meet required brand, merchandising and customer experience standards.

The PMO acts as the coordination and control point between Marketing, Sales, Factory, Product, Design and distributors—tracking deadlines, identifying gaps and ensuring agreed actions are completed.

SIMPLE OWNERSHIP

NEW PRODUCT → PREPARE → LAUNCH → DISPLAY → CHECK → RECTIFY → TRACK

KEY RESPONSIBILITIES

NEW PRODUCT INTRODUCTION & COORDINATION

Coordinate the end-to-end New Product Introduction (NPI) process from product development through market launch.

Maintain a master New Product Launch Tracker covering all upcoming and recently launched MICASSO products.

Coordinate with Factory, Product, Sales, Marketing, Design, Procurement and other relevant teams.

Track product information including specifications, product codes, pricing, packaging, samples, marketing requirements and launch dates.

Follow up on outstanding actions and escalate delays that may affect launch timelines.

Ensure Sales and distributors receive the correct product information before launch.

Maintain accurate product launch documentation.

Expected process:

Product Development → Product Information → Marketing Preparation → Sales Preparation → Distributor Readiness → Launch → Display → Market Feedback

LAUNCH READINESS & TERMINAL CHECKS

Own and coordinate the Terminal Check process for MICASSO new products.

Maintain standardized Terminal Check and Launch Readiness checklists.

Confirm that all launch requirements are ready before market rollout.

Verify:

Product specifications

Product quality

Product codes

Packaging

Pricing

Product samples

Product stickers

POSM

Display requirements

Marketing communication

Sales information

Identify gaps and assign corrective actions before launch.

Coordinate final launch-readiness confirmation with relevant departments.

Prepare Terminal Check Reports and maintain supporting evidence.

NEW PRODUCT MARKET ROLLOUT

Coordinate with Sales to ensure new products are introduced to the required distributor network.

Track product dispatch and distributor receipt.

Ensure distributors receive relevant launch information and marketing support.

Track product display implementation after dispatch.

Collect photographic evidence of displays and launch execution.

Follow up on distributors where product display or launch execution is incomplete.

Maintain a clear rollout tracker by
product, distributor, region and status
.

SHOWROOM EXCELLENCE & COMPLIANCE

Coordinate MICASSO's distributor showroom checking programme.

Conduct scheduled and random showroom inspections.

Assess showrooms against approved MICASSO standards covering:

Product displays

Branding

Merchandising

Price tags

Product information

POSM

Display racks

Sample houses

Cleanliness and presentation

Customer-facing communication

Collect photographic evidence during inspections.

Prepare clear showroom inspection reports highlighting gaps and required actions.

Assign and follow up rectification actions with Sales and distributors.

Maintain a showroom compliance tracker.

Escalate recurring or unresolved compliance issues.

Showroom Excellence Process:

CHECK → IDENTIFY GAP → ASSIGN ACTION → RECTIFY → VERIFY → CLOSE

DISPLAY & MERCHANDISING COORDINATION

Ensure new and priority MICASSO products receive appropriate showroom visibility.

Coordinate product display requirements with Sales and distributors.

Check correct use of display racks, product samples, stickers and supporting POSM.

Identify outdated, damaged, incorrect or poorly positioned materials.

Recommend improvements to showroom merchandising and product presentation.

Support implementation of new showroom display standards and guidelines.

NEW PRODUCT MARKETING SUPPORT

Coordinate the marketing requirements needed for successful new product introductions.

Prepare launch briefs containing product information, target market, key selling points and required communication materials.

Coordinate with designers and relevant marketing teams to ensure required launch assets are prepared.

Ensure product communication is accurate and consistent across distributor touchpoints.

Support Sales with product information required for dealer communication and customer engagement.

FIELD & MARKET INTELLIGENCE

Collect structured feedback from distributors, Sales teams and showroom visits.

Monitor customer and distributor reactions to newly launched products.

Identify recurring product questions, objections or market concerns.

Monitor competitor product introductions, displays and showroom execution.

Report relevant competitor pricing, positioning, promotions and merchandising observations.

Provide actionable field insights to Marketing and Product teams.

CROSS-FUNCTIONAL COORDINATION

Work closely with:

Marketing – launch communication and brand requirements

Sales – distributor rollout, displays and rectification

Factory/Product – product specifications and readiness

Design – product communication and display requirements

Distributors – implementation and compliance

Management – progress, risks and corrective actions

The PMO is responsible for ensuring that agreed actions do not stop at meetings or instructions—they are followed through to completion.

REPORTING & TRACKING

Prepare concise weekly and monthly reporting covering:

New Product Launch Tracker

Product launch readiness

Terminal Check status

Distributor rollout status

New product display status

Showroom checking progress

Showroom compliance scores

Outstanding rectifications

Field observations

Competitor observations

Key risks requiring management attention

Reports should clearly communicate:

Requirement → Current Status → Gap → Responsible Person → Deadline → Evidence → Closure

QUALIFICATIONS & EXPERIENCE

Education

Bachelor's Degree or Diploma in Marketing, Business Administration, Project Management, Retail Management, Communications or related field.

Additional training in Project Management, Retail Merchandising or Product Marketing is an advantage.

Experience

2–4 years' relevant experience in Product Marketing, Project Coordination, Trade Marketing, Retail Marketing, Showroom Operations, Merchandising or similar roles.

Experience coordinating new product launches or NPI projects is highly desirable.

Experience conducting retail/showroom inspections or audits is an advantage.

Experience working with distributors or dealer networks is preferred.

Experience coordinating multiple departments and stakeholders.

Building materials, tiles, interiors, FMCG, consumer durables or other distributor-led industry experience is an advantage.

REQUIRED SKILLS & COMPETENCIES

Project Coordination

Can manage multiple products, timelines, stakeholders and deadlines simultaneously.

Strong Follow-Through

Does not stop at giving instructions; follows actions until completion.

Attention to Detail

Can identify incorrect products, codes, prices, POSM, branding or displays before they become market problems.

Organisation

Maintains accurate trackers, reports, documentation and photographic evidence.

Problem Solving

Identifies gaps early and proposes practical solutions.

Communication

Can coordinate confidently with Sales, distributors, Factory and internal departments.

Analytical Thinking

Can identify patterns from showroom inspections, product performance and field feedback.

Commercial Awareness

Understands that product launches and showroom standards should ultimately support product sell-through.

Field Orientation

Comfortable travelling regularly to distributor outlets and conducting physical showroom inspections.

Accountability

Takes ownership of assigned projects and does not require constant follow-up from the Marketing Manager.

KEY PERFORMANCE INDICATORS – KPIs

The PMO should be measured against:

% of new products launched on schedule

% of launches completing Terminal Check before rollout

Product launch readiness completion rate

% of targeted distributors receiving new products

% of targeted distributors displaying new products correctly

New product display completion turnaround time

Number/% of showrooms inspected against plan

Showroom compliance score

Rectification closure rate

Average time to close showroom rectifications

Accuracy and timeliness of reporting

Quality of launch documentation

Quality and usefulness of field/market intelligence