Graphic Design Manager

About the Role

We are seeking an experienced Graphic Design Manager to lead visual design efforts for our overseas marketing initiatives. This role will be responsible for creating high-impact key visuals (KV), building a scalable overseas visual system, and leading a design team to support brand growth across international markets.

Key Responsibilities

Lead the core visual design for overseas marketing campaigns, independently creating Key Visuals (KV) and expanding them into a full set of design deliverables, including:

Campaign posters

Social media graphics

Promotional video covers

Offline event and exhibition materials

Adapt visual styles to align with local cultural characteristics while maintaining global brand tone and consistency.

Design and deliver new product marketing materials for overseas markets, including:

Product brochures

Launch posters

Product detail page visual optimization

Short-form video cover designs

Ensure high quality and on-time delivery in fast-paced environments.

Build, optimize, and manage the overseas visual design system, including design guidelines, templates, and standards to ensure consistent global brand recognition.

Lead and mentor the design team:

Allocate tasks efficiently

Manage timelines and project progress

Provide creative guidance and professional development

Foster a collaborative and high-performance team culture

Collaborate closely with Overseas Marketing, Product, Sales, and other cross-functional teams to accurately translate business goals into effective visual solutions.

Stay up to date with global design trends, marketing trends, and regional aesthetics, continuously improving visual competitiveness in overseas markets.

Conduct final quality and compliance reviews of all design materials to ensure accuracy and alignment with:

Local laws and regulations

Cultural norms and sensitivities

Complete other design-related tasks as assigned by the department.

Qualifications & Requirements

Bachelor’s degree or above in Graphic Design, Visual Communication, or a related field.

5–8+ years of professional graphic design experience, including 1–2+ years of team management experience.

Experience working with or for well-known advertising agencies or large commercial design projects; strong understanding of advertising workflows and standards.

Proven ability to independently create campaign KVs and deliver a complete set of design assets.

Overseas market or international brand project experience is highly preferred.

Proficient in Adobe Photoshop, Illustrator, InDesign, and other mainstream design tools.

Strong aesthetic sense, color theory knowledge, creativity, and attention to detail.

Strong understanding of cross-cultural design preferences, with the ability to localize visual styles for different regions.

Excellent time management skills; able to handle multiple projects in a fast-paced environment.

Strong communication, coordination, leadership, and problem-solving skills.

High sense of responsibility, attention to detail, and ability to perform well under pressure.

Nice to Have / Bonus Skills

Experience designing multi-language marketing materials

Familiarity with overseas social media platforms (Facebook, Instagram, TikTok, etc.) and their design specifications

Ability to create motion graphics and video content, including basic animation and visual effects

Why Join Us?

Lead global brand visuals in emerging international markets

High creative ownership and leadership impact

Collaborative, international working environment

Opportunity to shape and scale overseas brand recognition