Commercial Manager

The Role

This is not a traditional account management role. You will build and lead AGSOL's commercial function, while personally owning the company's most strategic distributor relationships. This role carries end-to-end accountability for distributor performance, spanning revenue growth, operational execution, and end-user outcomes.

You will play a central role in shaping Agsol’s B2B and B2B2C strategy and how we scale through distributors.

Your mandate is:

Drive revenue (sell-in)

Ensure products reach and work for customers (sell-through)

Build systems that scale across distributors and markets

Ensure excellent distributor and end consumer experience

Responsibilities

Own Key Distributor Relationships

Own senior-level relationships with key distributors, influencing decision-making across commercial, operational, and strategic priorities

Build trust across commercial, operations, and aftersales teams

Run regular contract performance reviews and joint planning sessions

Drive 'Sell-in' and 'Sell-through'

Own commercial performance across distributor accounts, including revenue growth, pipeline development, and long-term account expansion

Track how products move through distributor networks to end consumers

Identify and fix bottlenecks in last-mile distribution

Manage Stock and Forecasting

Take ownership of inventory strategy across distributor markets, ensuring disciplined stock allocation, forecasting, and working capital efficiency

Prevent both stock-outs and overstocking

Coordinate closely with internal supply chain teams

Own the Customer Experience

Be accountable for consumer outcomes, ensuring Agsol products consistently deliver value in the field and drive repeatable demand

Gather feedback from the field and identify recurring issues

Work cross-functionally to resolve systemic problems

Warranty and After -Sales Management

Drive high compliance with warranty registration

Ensure distributors have the parts, processes, and training to support customers

Monitor issue resolution times and service quality

Strengthen aftersales systems across markets

Management of the Sales Team

Set clear objectives, monitor performance, and hold team members accountable against agreed KPIs.

Foster a collaborative, customer-focused culture with a strong emphasis on ownership, continuous improvement and delivering results.

Who We are Looking For

Experience

7–10+ years in commercial, account management, business development, or operations roles, including experience leading people and developing teams

Experience in distributed businesses (energy, FMCG, agri, etc.)

Multi-market experience in Africa is a strong advantage

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Skills

Commercially sharp, but operationally grounded

Strong analytical and problem-solving ability

Excellent relationship builder and communicator

Systems thinker — able to fix root causes, not just symptoms

Proven ability to lead, coach, and develop teams in fast-growing environments

Attributes

High ownership and accountability

Comfortable in both field and strategic environments

Practical, hands-on, and solutions-oriented

Motivated by improving real outcomes for customers