Life Area Marketing Manager- Nakuru

📍 Nakuru, Kenya 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Marketing, Advertising and Communications

Work mode: On-site · Location: Nakuru, Kenya · Schedule: Full Time.

Minimum Experience
1 year
Application Deadline
📅 28 Nov 2026
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Job Description

JOB PURPOSE

The job holder is responsible of driving individual life business top-line, bottom-line growth and provide customer centric service to policyholders and claimants in Nakuru Branch office.

PRINCIPAL ACCOUNTABILITIES

Leading and managing sales teams to maximize profitability and shareholder value through business growth and sustainability while maintaining a high level of customer satisfaction in Nakuru Branch office

Carrying out office administration and ensuring compliance with the County and National Government

Getting market intelligence on future market trends to help improve service and product offering, whilekeeping an eye on competition

Coaching, mentoring, developing, training, motivating and evaluating sales team and staff to achieve the highest levels of performance in Nakuru Branch

Planning and driving brand awareness and penetration to grow market share in the Western Region

Ensuring compliance with regulatory and statutory requirements

Preparing, monitoring and reporting of the Life business budgetary allocations in Nakuru Branch

Leading and managing the Life business related communication at the branch Identifying, implementing and benchmarking best practices in management

Ensuring customer service to both internal and external client by providing required support in the agency management

Managing and Implementing change initiatives to achieve desired business plans and culture.

Recruitment, training, developing and retaining of intermediaries and alternative channels.

MINIMUM QUALIFICATIONS - KNOWLEDGE AND EXPERIENCE

Undergraduate degree in any business related field.

Chartered Institute of Marketing

Certificate of proficiency

At least 5 years of relevant insurance experience.

Work experience in Marketing of Life Business products within the region is an added advanta