Brand Officer

Job Purpose

The overall purpose of this role is to build relationships with both internal and external clients to realise new markets and retain existing clients, by managing different accounts to ensure maximum visibility and attain revenue growth.

Responsibilities and Accountabilities

Content and proposals development – Creative content and information development for communications, proposals, campaigns and public relations initiatives, executing visibility growth campaigns and events for the different accounts handled.

Planning – Facilitate decision making and provide guidelines on plans for meetings, campaigns and industry events, with excellent time management and organization.

Communications and PR initiatives – Facilitate formal and timely corporate communications during campaigns, events and all public relations initiatives.

Internal and external relationships management – Ensure in-depth knowledge of the industry and its current events to facilitate business relations internally and externally.

Reporting – Give reports of activities on a weekly and monthly basis, and as required, concerning accounts handled.

Key Performance Indicators

Brand visibility index

New business volume

New patient volume

50% conversion of the target marketing campaign

Execution of visibility and marketing campaigns per month

Minimum Qualifications, Regulatory & Legal Requirements

Degree in business administration, marketing, public relations or a related course

A diploma in either CPA, CFA, CIMA or equivalent

2 years’ experience in communication, marketing or public relations

Proven marketing campaign experience

Experience with digital marketing forms such as social media marketing and content marketing

Competencies and Attributes

Excellent interpersonal, written and oral communication skills

Ability to solve tough problems

In-depth knowledge of the industry and its current events

The ability to handle pressure and meet deadlines

Skill in prioritizing and triaging obligations

Excellent time management and organization skills

Creativity