Assistant Brand Manager, Brand Sponsorships & Activations

KEY RESPONSIBILITIES

Support the execution of sponsorship and brand activation programmes  aligned with the KCB Brand Strategy including KCB’s Motorsports, Golf, and Athletics.

Develop creative activation concepts and integrated campaign plans that bring sports sponsorships platforms to life across experiential and customer engagement channels.

Design relevant and memorable customer experiences, including fan engagement, product showcases, market activations and other experiential initiatives.

Partner with business, product, sales and customer teams to commercialise sponsorships and activations.

Collaborate with media, public relations, digital, content and creative teams to amplify sponsorship properties and activations

Monitor and evaluate sponsorship and activation performance using agreed brand, customer, commercial, media and engagement indicators, and translate results into actionable insights and recommendations.

Manage approved budgets and essential programme governance requirements, including expenditure tracking, supplier coordination, approvals and the necessary Procurement and Finance processes.

Identify relevant market opportunities, strategic partnerships and engagement platforms that can strengthen KCB’s brand visibility, relevance and customer connection.

Prepare comprehensive post-activation reports, including performance results, customer feedback, commercial outcomes, key insights and recommendations for future improvement.

Maintain accurate administrative records, including contracts, approvals, purchase orders, invoices, activation schedules and performance reports.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Experience

Total Minimum No of Years’ Experience Required

3 Years

Detail Min No of Years Need Type5

Marketing, Brand Management or Communications 3 RQ

Sponsorships, Event Management and Brand Activations 3 RQ

Budget Tracking and Reconciliation 2 ES

Reporting and Stakeholder Engagement 2 ES

Academic & Professional

Particulars Detail Specific  Field or Qualification

Education

Bachelor’s degree

Any relevant degree. RQ

Professional Qualifications

CIM AA