What to study in Kenya based on job demand in 2026
Which fields hire the most in Kenya and what to study to get into each one.
Data from jobs posted on Saplic as of September 29, 2026. They show what's being sought today, not what will happen in five years.
Fields in highest demand
| Field | Jobs | % of total | Median salary |
|---|---|---|---|
| Sales | 570 | 15% | — |
| Accounting and Finance | 282 | 8% | — |
| Teaching | 281 | 8% | — |
| Medicine and Health | 232 | 6% | — |
| Administration and Office | 206 | 6% | — |
| Engineering | 181 | 5% | — |
| IT and Telecommunications | 173 | 5% | — |
| Marketing, Advertising and Communications | 172 | 5% | — |
| Heavy Cargo Handling and Transport | 129 | 4% | — |
| Hospitality and Tourism | 112 | 3% | — |
Degrees with the best prospects
| Degree or training | Level |
|---|---|
| Sales Jobs: 570 | |
| Bachelor in Marketing | University |
| Sales Technician | Technical |
| Sales Advisor | Trade |
| Account Management | Technical |
| Accounting and Finance Jobs: 282 | |
| Public Accounting | University |
| Business Administration | University |
| Accounting Technician | Technical |
| Accounting Assistant | Trade |
| Teaching Jobs: 281 | |
| Primary Education Teaching | University |
| Bachelor of Education | University |
| Early Childhood Education Technician | Technical |
| Vocational Training Instructor | Technical |
| Medicine and Health Jobs: 232 | |
| Bachelor of Nursing | University |
| Medical Degree (MD) | University |
| Clinical Laboratory Technician | Technical |
| Nursing Assistant | Trade |
| Pharmacy | Technical |
| Administration and Office Jobs: 206 | |
| Business Administration | University |
| Administration Technician | Technical |
| Executive Secretarial Studies | Technical |
| Administrative Assistant | Trade |
| Engineering Jobs: 181 | |
| Industrial Engineering | University |
| Civil Engineering | University |
| Mechanical Engineering | University |
| Industrial Maintenance Technician | Technical |
Careers without a university degree
Fields where most listings don't require a university degree, with the short courses they do ask for.
How to read these figures
These numbers show what's being sought TODAY in Kenya, not what will be needed when you finish studying. They're useful for ruling things out: if a field has three open jobs in the whole country, that fact is worth more than any degree ranking.
Demand and pay don't go together. The fields with the most jobs tend to be the ones with the highest turnover, and the best-paid ones tend to have few openings and require experience. Look at both tables before deciding: the sweet spot is almost always where they overlap.
If you're not going to university, start with the short courses in the block above and look for an entry-level position in that field. In most industries, two years of real work count for more than a degree that isn't used.
Frequently asked questions
What should I study in Kenya?
Based on today's open jobs, the field in highest demand is Sales. But it's worth also looking at each field's median salary and how many listings require a degree: that's what the two tables on this page are for.
Which degree has the best job prospects?
The ones that lead to the fields with the most open jobs. In Kenya, today that's Sales. The degrees block lists the typical training for each of the most in-demand fields.
Can I work without a university degree?
Yes. A significant share of listings don't require a university degree: they ask for a technical qualification, completed secondary education or nothing at all. The block on careers without a degree shows which fields that happens in.
Are these official figures?
No. They come from the jobs posted on Saplic and show what companies are looking for on this platform. They're a demand signal, not a national statistic.
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