Sales And Marketing

Job Role

The Sales & Marketing Officer is responsible for driving business growth through strategic marketing initiatives, direct client engagement, and community penetration. The role combines online marketing, physical outreach, and relationship-building to expand market presence and generate revenue. The ideal candidate is proactive, persuasive, and customer-focused, with strong networking skills and the ability to convert leads into long-term clients.

PURPOSE OF THE ROLE

Increase brand visibility and market penetration.

Build and maintain strong client relationships.

Drive sales growth through online and offline channels.

Expand presence in communities, institutions, and estates.

Support marketing campaigns and promotional activities.

Ensure alignment of sales targets with organizational goals.

DUTIES AND RESPONSIBILITIES

Sales Development & Client Acquisition

Conduct physical visits to institutions, estates, and communities to promote products/services.

Identify and pursue new business opportunities.

Convert leads into paying customers through persuasive selling.

Maintain a pipeline of prospects and track conversion rates.

Online & Digital Marketing

Execute online marketing campaigns across social media, email, and digital platforms.

Join and engage in online communities relevant to target markets.

Monitor digital trends and optimize campaigns for maximum reach.

Generate online leads and nurture them into sales.

Community Engagement & Market Penetration

Build networks within estates, organizations, and local communities.

Organize promotional events, activations, and roadshows.

Represent the company at trade fairs, exhibitions, and networking forums.

Strengthen brand presence in target areas.

Client Relationship Management

Maintain strong relationships with existing clients.

Provide timely updates, feedback, and after-sales support.

Handle client inquiries and resolve complaints professionally.

Support retention strategies to ensure repeat business.

Reporting & Documentation

Prepare weekly and monthly sales reports.

Track marketing campaign performance and ROI.

Maintain accurate client records and sales documentation.

Provide insights and recommendations for continuous improvement.

QUALIFICATIONS

Bachelor’s Degree in Marketing, Business Administration, Sales Management, or related field.

Minimum 2–4 years’ experience in sales, marketing, or business development.

Experience in online marketing and client-facing roles is highly preferred.

Knowledge of CRM tools and digital marketing platforms is an added advantage.

COMPETENCIES

Sales strategy & lead generation

Online marketing & social media management

Client relationship management

Market research & analysis

Reporting & presentation skills

Negotiation & closing deals

Strong interpersonal and networking ability

Excellent communication and persuasion skills

Self-driven and results-oriented

High adaptability and resilience

Strong organizational and time management skills

Customer-centric mindset