Digital Marketing & Social Media Marketer

ACADEMIC QUALIFICATIONS

Minimum KCSE Certificate

Certificate or Diploma in Digital Marketing, Marketing, Communication, Media Studies, ICT, Public Relations, or a related field

Professional training/certification in Digital Marketing or Social Media Management is highly preferred

STRONG DIGITAL MARKETING SKILLS – ESSENTIAL

Facebook & Instagram Marketing

TikTok Marketing

WhatsApp Business Marketing

YouTube Marketing

Google Business Profile

Social media advertising & paid campaigns

Lead generation & online student recruitment

Analytics, audience targeting & engagement

Digital marketing strategy

Managing online enquiries and converting leads into students

SOCIAL MEDIA MANAGEMENT – ESSENTIAL

Manage the college social media pages professionally

Create a daily/weekly content calendar

Create engaging posts, reels, stories & short videos

Write attractive captions and marketing messages

Respond promptly to comments, messages & enquiries

Grow the college’s social media following organically

Use relevant trends to promote college courses

Track engagement, reach, views, followers & enquiries

Prepare regular social media performance reports