B2B Sales Manager (Retail) – Nairobi, Kenya

This is a build role and the successful candidate will turn a respected craft brand into a repeatable B2B order book, reporting directly to the CEO.

Key Responsibilities

Own the full B2B sales cycle across all three channels — prospecting, pitching, quoting, negotiating and closing.

Nurture existing and inherited accounts into loyal, repeat-ordering relationships

Grow the stockist network in Kenya and regionally, source potential clients, attend trade events, and build retailer relationships

Build a year-round gifting pipeline — corporates, banks, hotels, conference organizers and embassies.

Manage private-label and corporate manufacturing clients end to end — brief intake, costing with production, sampling with product development, and delivery.

Keep the CRM accurate — every lead, stage and close date — with a weekly pipeline review with the CEO.

Quote to the pricing framework and own margin, not just top line; work with production and merchandise planning so what you sell can actually be made on time.

Represent a premium craft-led brand credibly — buyers are buying the story as much as the product

Key Qualifications

Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.

5+ years of proven B2B sales experience, wholesale or key-account sales.

Demonstrated Experience selling a physical, considered purchase or made-to-order product.

Proven full-cycle sales experience, with the ability to acquire new accounts through cold outreach while nurturing existing and inherited accounts into loyal, repeat customers.

Strong commercial and pricing acumen, with the ability to assess costs and margins, identify unprofitable deals

Strong CRM skills, with the ability to manage sales pipelines, while confidently representing a premium, story-led brand.

Deadline for applications:
 18th September 2026